This article explains how Novus tracks individuals using your app, known as visitors. Understanding visitors helps you analyze user behavior, create targeted segments, and build personalized product experiences.

What is a visitor

A visitor represents a single person interacting with your application. Novus uses a unique Visitor ID to track their journey, connect their actions, and measure their engagement.

When someone uses your application before signing in, Novus tracks them as an anonymous visitor. After they sign in, Novus identifies them and merges their past anonymous activity with their known identity, giving you a complete view of their experience.

Visitor metadata

Visitor metadata is additional information tied to a specific visitor, such as their role, email address, or subscription tier. During setup, Novus scans your application to detect these details automatically.

Collecting metadata is valuable because it allows you to:

• Filter your analytics to see how different types of visitors use your app.
• Create targeted segments for specific audiences.
• Deliver personalized guides and announcements to the right people.

Novus categorizes metadata into different formats, including text, numbers, true or false values, dates, and lists. This ensures you can build accurate rules when filtering your data.

Group visitors with segments

You can organize visitors into segments based on their metadata or their activity in your app. Segments help you focus your analysis and deliver targeted communication.

Common ways to segment visitors include:

• Usage: Visitors who selected a specific feature or viewed a specific page within a certain timeframe.
• Activity level: Visitors who are highly active or those who have become inactive.
• Frustration: Visitors who experienced errors, dead clicks, or rage clicks during a session.

Set up new visitor notifications

You can connect your Slack workspace to Novus to receive real-time alerts when a new visitor accesses your application. This helps your team monitor early adoption and new sign-ups.

Note: You must authorize your Slack workspace in Novus before you can configure these notifications.