This article explains how Recent Insights work and how you can use them to understand your product's performance. Recent Insights automatically analyze your analytics data to highlight important trends, issues, and opportunities without requiring you to build manual reports.
Novus securely reviews your product's analytics data, including your tracked events (specific actions visitors take in your app) and funnel conversions (the series of steps visitors take to complete a goal). It looks for notable patterns, such as sudden drop-offs in your workflows, changes in conversion rates, and overall usage trends.
Once the analysis is complete, Novus creates actionable insights. Each insight includes a title, a detailed description, a priority level, and an icon to help you scan the results quickly.
The priority levels help you decide what to focus on first:
The icons represent the type of insight:
Novus automatically generates new insights when you visit the Insights page, provided that your current insights are more than one hour old. This ensures that you always see up-to-date information without overloading the system.
If you want to look for new insights immediately, you can manually refresh them.
When you select Refresh, Novus clears your existing insights and analyzes your data again to find the latest trends. This process might take a few moments to complete.